Author: Marie LeBlanc

Graphic file formats and resolution

Posted on by Marie LeBlanc

General Guide to File Formats

There are two basic types of computer graphic formats: bitmap and vector.

Bitmap

file formats: GIF, JPG/JPEG
program: Adobe Photoshop

  • composed of a grid of squares (pixels)
  • essentially a photo
  • does not resize well
  • used for both web and print communication

Vector

file formats: AI, EPS
program: Adobe Illustrator

  • composed of points, lines and curves
  • essentially an illustration
  • resizes well
  • used primarily for large-format and print pieces, especially when printing on items like pens, hats, banners, etc.

 

General Guide to Resolution

 

Resolution is measured by DPI (dots per inch).  This refers to the amount of information per inch that a monitor can display or a printer can print.  The resolution of an images should be optimized to the right DPI for the end format.

Web: 72 DPI
The greater the DPI, the larger the file size.

Newspaper: 150 DPI

Print: 300 DPI
The greater the dpi, the better the image clarity.

How to Insert an HTML File into Your Email

Posted on by Marie LeBlanc

The HTML file must first be saved to a location you can navigate to (e.g. My Desktop, and not as an attachment in your email).

  1. In Outlook, create a new message
  2. With your cursor in the body of the email, click on Insert
  3. Choose Attach File
  4. Navigate to the HTML file on your computer
  5. Click on the down arrow on the Insert button to open the options for inserting
  6. Choose Insert as Text