Please see the University's brand standards for fonts for up-to-date policies and guides.
Font selection for copy in letters, marketing pieces, etc. is largely unrestricted. However, there are certain typefaces that do have use limitations in order to maintain brand integrity.
Outside of these minor restrictions, simply utilize discretion when choosing fonts that complement the UConn brand.
Please note that when used in cases other than the wordmark, the word UConn should simply be written as ‘UConn’ not ‘UCONN’. Likewise, the words UConn Health should simply be written as ‘UConn Health’ not ‘UCONN Health’ or ‘UCONN HEALTH’.
Examples: Adobe Garamond Pro, Century, Georgia, Perpetua, Times New Roman
- have embellishments (serifs)
- easier to read in print; great as headlines
- not ideal at small font sizes
Examples: Arial, Calibri, Franklin Gothic, Myriad, Tahoma
- do not have serifs
- easy to read on the web/screen
- ideal at small font sizes
- Preferably, use no more than two font families on one page
- Generally, use Sans Serif on the web and Serif fonts in print
- For a Western audience, fonts and copy usually read best when aligned left for readability.
- Use bold/italic versions of a font sparingly because if you emphasize everything, you emphasize nothing.